#102: How School Leaders Quietly Shape (or Sabotage) Reading Success with Dr. Terrie Noland
The Hidden Influence of Leadership in Literacy
You’ve probably heard it said: “Literacy is everyone’s responsibility.” But if you’re a classroom teacher doing everything you can — following the science, adjusting your instruction, analyzing your data — it might feel like leadership isn’t holding up their end of the bargain.
And if you’re a coach or administrator? You might be wondering why, despite all the PD and curriculum rollouts, you’re not seeing the reading gains you hoped for.
In this episode of The Science of Reading Formula Podcast, literacy leadership expert Terrie Noland pulls back the curtain on what’s really happening in schools — and how leadership (even unintentionally) can either build momentum or quietly sabotage reading success.
Why Leadership Is the Missing Link
According to Noland, real transformation doesn’t start with a new curriculum or another one-day training. It starts with a shift in mindset from the top down.
“We’re putting kids at the center of confusion,” she says. “Because adults haven’t done the deep learning first.”
When leaders don’t fully understand the science of reading or aren’t willing to stay curious, they create mixed messages for staff. Teachers feel torn between what they’re learning about reading science and what they’re required to do by their building or district.
The result? Frustration. Burnout. And stalled student progress.
The Difference Between Knowledge, Wisdom, and Curiosity
One of the most powerful moments in the episode is when Noland unpacks the difference between knowledge, wisdom, and curiosity.
- Knowledge is having the facts — like knowing phonics matters.
- Wisdom is knowing how to apply those facts in your specific context.
- Curiosity is the fuel that drives both — asking questions, reflecting, staying open to change.
Strong literacy leaders model all three. They don’t pretend to have all the answers, but they stay engaged in the learning process, alongside their teachers.
“You can’t lead what you don’t understand,” Noland says. “And you can’t lead with integrity if you’re not doing the work yourself.”
Micro-Moves That Create Macro Impact
The good news? You don’t have to overhaul your entire system overnight to become a stronger literacy leader. Terrie outlines small, intentional steps that school leaders can take to remove friction and support real change.
1. Start With a Shared Vision
Make sure everyone — from your kindergarten team to your interventionists — understands why your school is committed to science-based reading instruction. This clarity reduces confusion and unifies your staff.
2. Remove Barriers
Leaders can unintentionally block progress by enforcing outdated expectations or programs. Ask yourself:
- Are we asking teachers to use strategies that contradict reading science?
- Do our assessments measure what actually matters?
- Are we sending mixed messages?
3. Stay Curious, Not Defensive
Literacy leadership isn’t about having the right answer — it’s about asking the right questions. Create a culture where teachers can share what’s not working without fear of judgment.
4. Tell Stories That Inspire
Data matters, but stories move people. Share success stories from your own school. Highlight a teacher who took a risk. Celebrate a student breakthrough. These moments build momentum and morale.
5. Model the Learning You Expect
If you want teachers to embrace the science of reading, you have to be reading about it, talking about it, and reflecting on it, too. Your vulnerability gives others permission to learn.
In This Episode, You’ll Discover:
- How leadership attitudes shape literacy outcomes
- Why knowledge alone isn’t enough to lead change
- The role of curiosity in driving science of reading success
- Simple leadership shifts that support teachers and students
- What to do when morale is low and resistance is high
Bringing It All Together
Reading success doesn’t rest on teachers alone. It depends on the ecosystem of leadership that surrounds them.
Terrie Noland reminds us that leaders don’t have to be perfect — but they do have to be present, curious, and committed. Whether you’re a principal, instructional coach, or district lead, your influence is shaping what happens in classrooms — even if you don’t realize it.
It’s time to lead with intention, support teachers deeply, and stay rooted in the science. Because the students are watching — and they deserve our best.
Want to Lead With Confidence? Join The Science of Reading Formula
Whether you’re guiding a team or just getting started, The Science of Reading Formula gives you the clarity and community to lead well. Inside, you’ll get research-backed training, practical tools, and coaching to help you drive real reading growth — at every level of your school.
LINKS
Connect with Dr. Noland on LinkedIn
Become a Science of Reading Formula member!
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